“What’s in it for me”‚ you must remember that this is what ALL potential clients/customers are asking when you ask them to buy your product or service.
What are the benefits? Your website needs to be talking about this. Often people think that their website should just be telling potential clients what you are good at and why they should hire you. This is a mistake because the most important thing to ALL potential clients is “What’s in it for me”. When someone goes to your website they are going there for a reason. They haven’t just stumbled upon your site‚ they had either met you and wanted to learn more or heard about you and wanted to learn more‚ or found you in a search and wanted to learn more. They want to learn more about how you can help them! After they read how you can help them and if it is the help they need then and only then do they look further.
You want them to look further into your site‚ so the first step is getting the message right. I talked about this in an earlier blog post; Your Website-The Message check it out. After your message has told them “What’s in it for me” then you have to keep telling them. You are really good at something‚ and you want to put it on the site‚ go for it. Just make sure that you talk about how what you are good will benefit them. You May be the best at what you do‚ but if your talent does not solve their problem‚ then they do not need you. So when you are taking the time to spell out why you are good at something‚ add the reasons how it benefits your client/customer. To do this you need to spend the time to define your ideal client‚ who they are and what they need to solve their problem. When you know this it makes it much easier to tell them that you have what they are looking for‚ which is “What’s in it for me.”
Don’t stop there‚ though‚ keep telling them “What’s in it for me” throughout your site. Your About Page shows potential clients who you are‚ how you got here and what you can do for them. The About Page‚ it’s a little about you and the rest about how what you have learned along the way will benefit them. I also wrote a blog on this in my Your Website Series‚ The About Page‚ you can check it out too.
Do it again for your Service or Product page‚ explain what those services or products are then tell them how using your service or product is going to help them solve their problem. How many offers have you seen or gotten that sound pretty good at first but then you start to wonder will this help me solve my problem or grow my business? You wind up wondering if spend the money are going to get what you need or just another solution that doesn’t help. By actually spelling out what you do and how it will benefit the buyer you make that decision to buy easier. I know I have made purchases that I read the offer and I just had to buy it. The offer spelled out the benefits and the value for me so clearly that even though I am not one to make quick buying decisions of big ticket items I knew that what they were offering was what I needed to grow my business. Has this happened to you? Then you understand the value of spelling out the benefits!
Are you looking at your website and realizing that the benefits are not clear?
I’d love to help
I work with my clients to help them define what your message need to say to target those that need your or service. Working together we define who your ideal client is‚ what you can do for those ideal clients and the benefits that you offer them. I like to think of myself as a little bit coach/consultant‚ web strategist‚ web designer and friend who helps them get the most from the web design experience and the most for their website.