Every page of your website should hold value for your visitors. While the home page‚ the about page and the contact page May get the most hits on a website all the other pages are important. If you are creating a website that is targeted to your ideal client and their biggest need‚ your message on the home page is making them want to know more. Your call to action is compelling them to click on that button‚ for more information. If that page you sends the visitor to doesn’t contain the information that they are expecting what is the point? You have probably just lost that visitor‚ period. It is not an easy task to get someone to take an action‚ don’t waste it when they do.
So you got them to click on through (good job on your messaging and CTA) to where they should get more information to make them say‚ “this is exactly what I need and you are the person I want to provide it for me” this page has to work just as hard as the home page. Your home page needs to get the visitor’s attention right away with a strong message compelling them to stop and read on. Every page of your website needs to start with a strong message/headline to get them to read on. What did your call to action promise them when they went to this page? The message at the top of the page needs to tell them that that is what they are getting on this page. Next‚ spell it out‚ what you are offering‚ and the benefits of getting it from you. Tell them that you understand their problem and that you have the answer and what is the next step you want them to take‚ ie.‚ set up a call or buy.
To recap: What you need on every page of your website
- Make sure that your message is clear on every page
- Tell the visitor that you understand their problem
- That you can solve that problem
- The unique way YOU are going to solve that problem
- What the benefits are for them
- Tell them what to do next
- Create a strong CTA
Every page of your website offers you the opportunity for you to close a sale!
I always say that your website is where you send everyone for more information. When you get someone’s interest in your product or service whether in person or online‚ they rarely pull out their credit card immediately and buy. The need for more information is essential and your website should be providing it.
I can help! Are you looking at your website and not seeing the kind of content and design that makes a visitor stop and say “I want to work with this person”?
I work with my clients to discover what it is about their business that makes them unique‚ what makes them stand out in their feild‚ why they should hire your business over the competition. I take that information and use it to create websites that look great to make a great first impression to get the visitor to stay on your site long enough to read all you have to offer.