The competition is often not your friend especially if they are succeeding where your business is flat.
It’s often said “you don’t know‚ what you don’t know” by doing your research and checking out what other’s in your industry are doing you can learn a little more of “what you don’t know”. There is nothing wrong with borrowing a new idea you see on a competitors site and making it your own. It’s been going on since the beginning of time. One person comes up with an idea and another perfects it. A great idea from a competitors site could be the beginning of an amazing idea for your site.
Always look to see what the competition is doing. Maybe they are doing something you didn’t think of but it’s something that you should be doing. Look at their navigation what’s there that your site is missing? What are they calling their pages that is more interesting then what you are calling pages? Check out the look of their site is it new and innovative‚ does it evoke a reaction? A reaction that’s you want visitors and customers to your site to have? Look at many sites from your competition and take the best‚ combine it all to make your business site have that WOW factor. WOW‚ factor keeps someone on your site‚ the longer they stay on your site the more they see and read the greater the chance of making a sale. What is their content saying about their business? It’s hard to write your own content‚ use what you find that’s interesting on the competition’s site as a starting point‚ the beginning of an idea for your own copy. Do not copy and paste their content into your site‚ it’s illegal to plagiarize and you will get caught! Plus your copy about your business must be unique to your style‚ why you do this work‚ and what you offer.
The biggest problem businesses have with a new website is what to put on it. This often keeps business owners from creating a much-needed new site‚ they just don’t know where to start. By researching the competition you’ll find inspiration and ideas that give you a starting point. Don’t just look at the site of your biggest competitor‚ look at many. Just because that one company is doing better than you‚ it doesn’t mean that they are doing everything right and you don’t want to just copy what they are doing you want to do better on your site. You want your business to go above and beyond the competition.
By researching what the competition is doing you find new ideas to use to improve your site and your business. Old content isn’t going to work any better because you change the look of the new site‚ you must do more‚ change up the content‚ think of the great ideas you’ve gained from looking at the competition. Then get to work‚ create a site that looks fresh and up to date‚ this shows that you are keeping up with the times‚ the message on your website needs to be updated with the latest information about your business‚ what’s new‚ your latest product or service‚ how you’ve changed tweaked and improved your business to better serve your clients. Adding new amazing ideas to your site along with the updates is what keeps Google and the other search engines look at your site‚ which is what keeps you showing up when someone is searching the internet for what you offer. If you don’t update or recreate your competition with their great ideas are getting those searchers not you!
Need help on what to look for? At Capture Your Essence Online we recognized a great idea when we see one and know how to put those ideas to work‚ to make amazing changes to your site and your business!