Entrepreneurs start a business to use their talents and skills to help others solve their problems. We love working with clients who need us‚ listen to us and benefit from what we offer. To do what we love we have to have clients‚ to have clients we have to market and sell our services. For most of us‚ this is our least favorite part of our business.
We have learned that the best way to sell our business is to define the biggest problem our ideal client has and provide the solution to the problem. Makes sense and this is what people are looking for when they hire you. So that’s how we sell our business.
“If you have this problem‚ I have the solution!”
The problem with this is that most entrepreneurs are doing this when marketing their business. The marketplace today is filled with entrepreneurs offering solutions. Potential clients can go to the internet and social media and find out just about everything they need to know about these entrepreneurs.
So what’s making you stand out from all the others doing the same work you do‚ offering the same or similar solutions?
I believe the answer is in a post I read recently by Jeremy Miner from 7th Level Communications. Jeremy was saying how it is not enough to be just a “problem solver” we also have to be “problem finders”. This made sense to me‚ I know for myself and for many people‚ we buy online classes and hire coaches because they offer a solution to what we think is our problem. But if we are not really sure of the problem or have identified the wrong problem for ourselves we do not get what we need out of the class or coaching. What we need May be included but we often miss it because we didn’t realize our bigger problem.
Wouldn’t it have been great if the person selling you a solution actually took the time to talk with you and not ask just a few questions? If they took the time to go deeper asking questions that were more open-ended that helped you identify problems and challenges that you were not even aware. Questions that lead to knowing more about what is keeping you from achieving the success you want.
When you know the true problem then you can find the right person to help you solve that problem.
Being the service provider who takes the time to go deeper and help potential clients to identify problems shows them that you are not just excellent at solving problems but that you want to make sure that you are offering the solution for the true problem they have. It takes more effort and time to make a sale this way but the benefits for both for the client and the provider are enormous!
Your service is more valuable to potential customers when you help them to identify their problems.
Being a problem finder sets you above those that just offer a solution. It tells potential clients that you are truly interested in their success by helping identify and solve their true problem. Being both a problem finder and a problem solver will make selling your services easier and more profitable. You’ll get to help more people which is what we service based entrepreneur are all about.
If you are looking for a web design team that offers more than a solution‚ check us out at S. Best Designs. Our coaching before design means that we go deep to know our clients. We learn more than what problems they have had in the past with their websites and what they think they need now. We help identify problems they never thought of and on how to address those problems on your website to attract and convert new clients. The coaching we do offers valuable insights into both their business as well as their website.
Contact us today and set up a call to learn more about how we go beyond the regular web design.
We help you identify and solve the true problems that have kept your website from being the valuable marketing tool is meant to be.
Read Jeremy Miner’s full post “Top 3 Shocking Reasons You Keep Losing So Many Sales”