AHHH‚ the mystery of web design how do you know who to hire‚ what do you need on your site‚ what don’t you need on your site? Websites are such a mystery‚ everyone telling you something different it makes it hard to pick the right person to help you create your new website.
Your website should one of the most powerful marketing tools you have for your business‚ so choosing the right web designer is important.
The first things you should look for in a web designer is somebody that you can work with because creating a powerful website is more than recycling your old information for a new site. If web designer says “I know what you need‚ don’t worry about it”‚ worry about! No one knows your business better than you and if you think your site needs something then it’s important that your web designer doesn’t just blow it off.
You need a web designer who listens and understands you and your business.
You need a web designer who’s going to sit down and talk to you‚ ask you about your business and what you’re looking to accomplish with your site. A designer who asks why you are in the business you are and how you provide your service. This is the information that differentiates you from your competition this is the information that must be on your website. If the designer you hire isn’t listening to you and is just following their own plan for a website you are going to get the same old kind of site that you see everywhere. The same old sites that businesses complain about all the time because they don’t convert into clients and drive sales.
The hardest part of creating a new site is what you need to put on your site. Do the research look for a web designer that will take the time and put the effort into helping define the information that makes your website work for your business. A site that attracts the right visitors and converts them into clients by giving them the information they need to choose you.
The best web designers go beyond listening‚ they listen and offer insights and ideas on how to use and improve what you say to create a site that attracts the people you want to work with.
Working with a web designer that you trust also gives you honest answers about all the extras you can add to a site. Do you need a site that is flashy with the latest trends? Bright Shiny Object Syndrome is rampant in small business owners‚ we are easily swayed by the results that these apps claim. BUT is it really something you need on your site‚ will it work for you and are you willing to put the extra work into something that you’re not sure how it works or even if it does work? Sometimes these extras do enhance your website and other times they just make it harder for people to find out the information they’re looking for and when people cannot find the information they are looking for easily they leave your site and go to your competitions. That is a proven time and again in statistics.
Finding a web designer that you trust is essential in helping you know what extras you need on your site and what you don’t need.
There are all types of web designers out there‚ some solo entrepreneurs‚ some working in a mid-size or large agency. When you are looking for the right web designer‚ your best bet is to go with that person you trust‚ the one who’s asked the right questions about you and your business‚ the one who has the answers you feel comfortable with.
Please don’t go with the lowest price or the most options. When you go low you get what you pay for‚ when you choose based on options you could be getting a lot of extras you don’t need or being sold these options which are standard in almost all site.
Do your homework‚ choose well and create a site the enhances and grows your business. That will be money well spent!
S. Best Designs‚ Capture Your Essence Online websites creates a partnership with its clients‚ learning who they are and what they need on their website. This one to one approach of web coaching before design uncovers what’s needed on the site and what isn’t. We define the ideal client and so we can create a site that attracts your ideal client with the information they are looking for to make a decision. Then we wrap it up in great looking site.