So you are killing it online‚ doing your blogging‚ email‚ and the all-important videos but not getting all the clients you need.
Online marketing is great‚ you never have to leave your house especially during this terrible cold weather we’ve been having here in the northeast this winters‚ it’s great EXCEPT it’s not enough to really grow your business. You must go out into the world and meet people‚ talk to them‚ create a connection‚ tell them about your business. Go to networking events and workshops‚ be a speaker at your own event‚ or be a sponsor at someone else’s‚ just get out there.
The connections and trust are important and doing that in person is the easiest way to make that connection.
From a business card to printed materials offline marketing feeds your online marketing. In it’s simplest form a printed piece of marketing‚ a card or brochure is a way for someone you connected with to find your contact information. A well-done printed piece re-enforces your message that you can help them solve their problem. It reminds them who you are‚ what you can do for them and how it can help them change their life.
Right now you are probably thinking of all the cards you’ve handed out over the years or the stack of cards you have from other people. The brochures you’ve tossed in the trash without a second thought. The reason why the cards stack up or the brochure is tossed away is you didn’t make a connection with the person you gave it to. The idea of networking is to make connections with people you’d like to work with or people who can recommend you or you recommend them. It’s all about making a connection getting a response of “tell me more or that’s what I need”. When you have that then your offline marketing is working‚ your printed material is now in the hands of someone who you sparked an interest in. When these people walk away you want to leave them with something to remember you and something to help them contact you. Make it something memorable in its self. A great looking card or brochure with your strong message will make all the difference when you call these people later.
Going beyond the card‚ if you are sponsoring or speaking at an event you must give them something to help them remember you and what you had to say and a way for them to contact you. Sponsoring or speaking at an event is the best offline marketing‚ but to get the most for the experience you must have printed materials to send them home with. Materials that again re-enforce what you were saying so when an attendee later picks up that brochure they get the same message they feel the same‚ “this is someone I want to work with”.
Business cards‚ brochures‚ flyers‚ pop up banners‚ full out show booths‚ all of these are offline marketing‚ all of these show the people you meet that you are a serious business person. Do it right‚ with a great design that puts your most important message front and center that get’s attention and reaffirms that connect you made with them in person.
Offline print marketing leaves prospective clients with the means to find out more about you. The first place these people look for more information about you is your website. More people will go to your website before they will call you to learn more‚ they want to see what you are all about without making the commitment that a phone call implies. That’s why our website‚ must contain the information that these people are looking for. Your website and all your online marketing must have the same message and information you are talking about and that is in your printed marketing materials.
Online‚ offline marketing work hand in hand each are needed for success.
S. Best Design has a history of great print design‚ in fact‚ it’s where we started and part of what makes our Capture Your Essence Websites look so good. Take a look‚ contact us and let’s talk about what you need to make your offline marketing powerful and profitable!