Think about this‚ it’s the middle of the night‚ your ideal clients is up trying to figure out who is the best person to hire. What kind of information do you have out there on the that is going to persuade them that you and your business is the best? Does your website have the message that is strong enough to get their attention? Can that message do what you can do when you speak to someone in person? Does it convey your passion for what and how you do your work? Does your site get this person excited that they have found who & what they needed? Does it make them want to know more so they keep reading?
Your website should have all the information that someone needs to make a decision in the middle of the night. Can your present site do this for your business? Does it have this kind of information or is it more general info and how to contact you for more. What if that’s not enough?
Think about your present website and what it is doing to advance your business. Now think about the potential of what it could do to advance your business. But how do you create a site that can do all this for your business? The web developers and web designers you’ve used in the past didn’t help you create a site like this. They just wanted you to give them the information for the site then they would put it all together in a nice looking site with some bells and whistles than impressed you. But after the shine wore off you were left with your basic website that contained general information and how to contact you. Not a site that could close a sale for you.
With the start of the new year‚ there are lots of people making resolutions to improve their lives and their businesses. Isn’t it time that your website provided the answers they are looking for? In a website that gets you real leads and closes clients?
What are those late night visitors looking for?
- Can you help them solve their problem? They want to know that you understand their problem and that you have helped others overcome it.
- A sense of who is offering the service. People want to feel that they can trust the person they hire to help them and that they can relate to that person.
- Proof that others have benefited from what you have to offer.
- That the information that they need is easy to find. That there is not a lot of stuff happening all over the page that makes it hard to see what’s important.
- A straightforward user experience‚ when you click for more information you get that information you wanted.
- Easy to contact or signup. Don’t make this step difficult!
Seems like a pretty reasonable list of must haves but you’ve probably noticed that a lot of sites out there‚ maybe yours too‚ don’t get all of them on their site. Leaving visitors wondering if you are the right person to hire. When you do get these things onto your site you’ll see more of those late night visitors staying longer on your site‚ clicking through for more information‚ contacting you and even hiring you.
Then you need a Capture Your Essence Online website‚ we do more than ask you to figure out what your site needs. We work with you through every step‚ with content coaching to translate why you do the work you do and how that changes what you do for the better. We work together to define your ideal client‚ who that really is‚ the client that gets the most from your service. The clients who love you and you love working with. We work to create your message to grab that ideal clients attention. Then we take all of this information we worked on together to create a site that has everything some needs at any time of the day or night to choose you and your business.
Isn’t time your website did this for your business?