I create websites so saying I’m a coach seemed like a stretch‚ people that hire me are not thinking they needed a coach as well as a web designer. They May already have a coach now or have had one in the past so why do they need me to coach them too? Why don’t I just stick to web design?
I learned pretty quickly that I can make a website look great but that isn’t enough to attract and convert visitors into clients. I realized that it’s the message and content that makes a great looking website a powerful marketing tool and not just an online presence for people to find your contact information.
The truth is most people‚ even those that have worked with a coach‚ do not know what you must to say on a website to make it a powerful marketing tool. At first‚ I would talk to my clients about what they needed to write for the site. I based what I was saying on what I was learning in my own coaching experiences on growing my business. They would listen and agree but still could not create content. This is when my inner coach started to appear; I started talking one to one with my clients about what was missing and what was important‚ leading them towards the answers and offering suggestions to expand what we were coming up with. Most would call this coaching‚ my coach called it coaching‚ I just couldn’t. I would say things like “the back and forth between myself and the clients lead to insights about their business”. I would say it was “like coaching” or then I called it “content coaching” followed recently by “business consulting”. Never just coming out and saying I was a coach.
But yesterday I finally admitted it out loud and in print. I was listening to a podcast about differentiating myself and my business and I got it‚ what differentiated my business was the coaching I offered to clients along with the design and development of creating their websites. I realized that by not calling what I do coaching I was selling myself short. I was not highlighting the best part of my service‚ the part of my service that clients who have gone through the process with me rave about. All because I didn’t want to call myself a coach. So let me say it LOUD & PROUD I AM A COACH!
I love the coaching part of my service and I’ve found that I am really good at it. By taking the time to learn about my clients and their business I am able to help them open up and uncover why the work they do is so important to them. The questions I ask take them deeper into their “why”‚ bringing up more of what their potential clients need to hear to make a connection and build trust. You’ll hear every business coach talk about how important your ideal client is and I have to agree‚ our work together on defining their ideal client goes far beyond the demographics. By knowing who my client is and what they offer we then look closely at the clients they already have to find the most important element of business‚ “are you selling what people want”? Because if you are not selling what people are buying you do not have a business. By knowing what your ideal client wants most from you‚ you can focus your attention‚ your message and your marketing on that. Learning about my clients and their business through our one to one meetings helps me to easily come up with ideas to help them grow their business and ideas to help them promote their website‚ which in turns grows their business. I’ve found the insights that come out in these coaching sessions can and does change the course of a website but more importantly‚ it can change the course of your business.
Many of my clients have worked with coaches before but still needed the help of defining the content for their site. I am able to take what they have already learned and helped them shape it into a website. For those who have never worked with a coach‚ I am able to use what I have learned in my working with coaches and my experience working with my clients to help them create websites that convert into clients.