Mediocre does not attract attention, it definitely does not attract good attention. If you have a business, you should be all about attracting attention, getting your message out there, telling what you do, why you do it and why it’s so important to you and your clients. Mediocre does not stand out in a busy marketplace and if you are not standing out you are not getting new and amazing clients. If you have no new and amazing clients your business suffers. How you do your business suffers … [Read more...]
Picking The Right Web Designer For Your Business
AHHH, the mystery of web design how do you know who to hire, what do you need on your site, what don't you need on your site? Websites are such a mystery, everyone telling you something different it makes it hard to pick the right person to help you create your new website. Your website should one of the most powerful marketing tools you have for your business, so choosing the right web designer is important. The first things you should look for in a web designer is somebody that you can … [Read more...]
Why You Should Check Out The Competition
The competition is often not your friend especially if they are succeeding where your business is flat. It's often said “you don’t know, what you don’t know" by doing your research and checking out what other’s in your industry are doing you can learn a little more of "what you don't know". There is nothing wrong with borrowing a new idea you see on a competitors site and making it your own. It’s been going on since the beginning of time. One person comes up with an idea and another perfects … [Read more...]
Embracing My Inner Coach
I am finally going to call myself a coach! I create websites so saying I’m a coach seemed like a stretch, people that hire me are not thinking they needed a coach as well as a web designer. They may already have a coach now or have had one in the past so why do they need me to coach them too? Why don’t I just stick to web design? I learned pretty quickly that I can make a website look great but that isn’t enough to attract and convert visitors into clients. I realized that it’s the message … [Read more...]
What Your Website Should be Doing for Your Business
You are out there promoting your business and all that you can do to help the people you serve. Your passion for what you do is evident to all that hear you. Those that need the help you provide hear you talking about how you provide that help and what you bring to your service to make a difference. Your passion helps them realize that you are the person to help them. They are nodding and saying “yes that's what I need”. Your website should be an extension of you. The you that is out there … [Read more...]
How your business can be closing sales in the middle of the night
Think about this, it’s the middle of the night, your ideal clients is up trying to figure out who is the best person to hire. What kind of information do you have out there on the that is going to persuade them that you and your business is the best? Does your website have the message that is strong enough to get their attention? Can that message do what you can do when you speak to someone in person? Does it convey your passion for what and how you do your work? Does your site get this person … [Read more...]
Is Your Site Getting the Attention it Deservers?
Seconds, that’s how long you have to get someone’s attention. Humans have a very short attention span 6-8 seconds. You've probably experienced it yourself, someone’s talking to you but they are not saying anything you are interested in so your mind starts to wander. On a website, there is no one around that you feel the need to be polite, if you don’t see what you want, goodbye. Why would you take the time to look for the information you need when there are so many other websites offering what … [Read more...]
A Gift For Your Business
Wow, how were those Christmas cookies? Did you get everything you wanted for Christmas this year, time with family and friends, good food and some great gifts too? I did and I hope it was the same for all of you. There’s still a gift out there you can give yourself that could turn this next year into the best year for your business. Make 2018 the year that you say the right thing to the right people and leave them saying “tell me more”. The gift I’m talking about is the gift of your … [Read more...]
The Power of Words Beyond the Testimonial
What are your clients saying about you and your business? Are they praising your service and the way you have helped them? The words your clients use to describe what you do for them and how you’ve helped them are gold. These are the words that resonate with others looking for the service you offer. When your client, usually an ideal client throws out a comment about how you perform the service, how you helped them WRITE IT DOWN. These off the cuff remarks really get down to what makes your … [Read more...]
The Most Important Element in Your Website
The most important element in your website is TRUST, building trust with the people you know you can help. I’m sure that you’ve heard that statement we buy from people “we know, like and trust”. If you’ve read anything I’ve written you know I’ve used that statement in many of my posts and emails, I use it because it is true. We do buy from people we feel like we know and like because that builds a sense of trust with them. So many websites look fabulous and list all your specific services, … [Read more...]