I am excited to introduce the new website for Marybeth Gregg and The Internation Center for Women's Leadership. Marybeth and I worked hard on creating a site that immediately communicates in a clear and simple way what Marybeth offers that helps her clients to thrive. In a site that looks good, with images that evoke a reaction, and colors that are fresh and clean all because looking good is important, it's what catches the readers eye first and keeps them on the site long enough to see what … [Read more...]
Selling Your Services In Today’s Marketplace
Entrepreneurs start a business to use their talents and skills to help others solve their problems. We love working with clients who need us, listen to us and benefit from what we offer. To do what we love we have to have clients, to have clients we have to market and sell our services. For most of us, this is our least favorite part of our business. We have learned that the best way to sell our business is to define the biggest problem our ideal client has and provide the solution to the … [Read more...]
Mediocrity has no place in business!
Mediocre does not attract attention, it definitely does not attract good attention. If you have a business, you should be all about attracting attention, getting your message out there, telling what you do, why you do it and why it’s so important to you and your clients. Mediocre does not stand out in a busy marketplace and if you are not standing out you are not getting new and amazing clients. If you have no new and amazing clients your business suffers. How you do your business suffers … [Read more...]
Picking The Right Web Designer For Your Business
AHHH, the mystery of web design how do you know who to hire, what do you need on your site, what don't you need on your site? Websites are such a mystery, everyone telling you something different it makes it hard to pick the right person to help you create your new website. Your website should one of the most powerful marketing tools you have for your business, so choosing the right web designer is important. The first things you should look for in a web designer is somebody that you can … [Read more...]
Why You Should Check Out The Competition
The competition is often not your friend especially if they are succeeding where your business is flat. It's often said “you don’t know, what you don’t know" by doing your research and checking out what other’s in your industry are doing you can learn a little more of "what you don't know". There is nothing wrong with borrowing a new idea you see on a competitors site and making it your own. It’s been going on since the beginning of time. One person comes up with an idea and another perfects … [Read more...]
Embracing My Inner Coach
I am finally going to call myself a coach! I create websites so saying I’m a coach seemed like a stretch, people that hire me are not thinking they needed a coach as well as a web designer. They may already have a coach now or have had one in the past so why do they need me to coach them too? Why don’t I just stick to web design? I learned pretty quickly that I can make a website look great but that isn’t enough to attract and convert visitors into clients. I realized that it’s the message … [Read more...]
OnLine/Offline Marketing Work Hand in Hand to Help You Succeed.
Online marketing So you are killing it online, doing your blogging, email, and the all-important videos but not getting all the clients you need. Online marketing is great, you never have to leave your house especially during this terrible cold weather we’ve been having here in the northeast this winters, it’s great EXCEPT it’s not enough to really grow your business. You must go out into the world and meet people, talk to them, create a connection, tell them about your business. Go to … [Read more...]
What Your Website Should be Doing for Your Business
You are out there promoting your business and all that you can do to help the people you serve. Your passion for what you do is evident to all that hear you. Those that need the help you provide hear you talking about how you provide that help and what you bring to your service to make a difference. Your passion helps them realize that you are the person to help them. They are nodding and saying “yes that's what I need”. Your website should be an extension of you. The you that is out there … [Read more...]
What makes a website look good and WHY it’s so important?
New Year, New Look I heard that this morning on the radio and I thought it applies to your website as well as your body image. I do spend a lot of time talking about the message and the content of your site but the look is key. Visitors to your site immediately react to the look of your site. At this point in time just about every business has a website but some sites you open just look so dated, the colors aren't appealing or site is cluttered with so much going on that it is hard to focus. … [Read more...]
How your business can be closing sales in the middle of the night
Think about this, it’s the middle of the night, your ideal clients is up trying to figure out who is the best person to hire. What kind of information do you have out there on the that is going to persuade them that you and your business is the best? Does your website have the message that is strong enough to get their attention? Can that message do what you can do when you speak to someone in person? Does it convey your passion for what and how you do your work? Does your site get this person … [Read more...]
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