Dude Fish Swims Left! Dude Fish Swims Right!
I learned that while working on a new site for Karen La Du an amazing artist in Bayhead‚ NJ. Her Dude Fish art is the centerpiece of her home decor collection of pillows‚ placemats‚ coasters‚ and prints. The site tells you about Karen and her love of the sea and the fish design. Karen is not selling massed produced art that you can buy in any big box store. Karen is selling her artistic creations‚ which she has been working on and refining over the years. You don’t just get a pillow you get a bit of a story about who Karen is and what inspires her. So when your guest say‚ “I love this pillow‚ where did you get it?” you know. She feels that art should be affordable and in every home and her home collection makes that possible. The site also showcases her & her partner Joseph’s fabulous Alphabet series‚ available as prints but can be special ordered as pillows.
Check Out The Fabulous Fish
Karen has the perfect studio in Bayhead where she creates her art but also gives art instructions to children and adults. Karen is dedicated to her craft‚ does great work‚ but as a teacher‚ she goes way beyond that. She is caring and generous with her talents to help others learn and love art. With all the cutbacks to the arts having someone like Karen sharing her talents and promoting the arts is so important.
Most web designers would not know as much about their clients. I got to know Karen pretty well during the process of creating her website. I’ve found that it is so important for me to learn & know about my clients. Who are they? What’s important to them? Why are they in the business that they are in? How do they do it differently? I didn’t alway do this upfront work with my clients‚ but now I can’t do my job without doing it. In my graphic design business‚ I would listen to what clients wanted and go from there. I did pretty well with that most of the time the clients would be happy with what I’ve done for them. Honestly‚ they would just choose one of the design options. It’s just not the same with websites. Your website is your opportunity to tell the world‚ why they should choose you over your competition. To do that I need to know my clients.
Working with Karen on her site we went through my process of worksheets and conversations to help both of us find what is the information that needs to be to put on her website. I’ve heard many times “I don’t know what to put on my website.” Even when you have a good idea of what you want on your site‚ it’s hard just to write it down. Getting my clients to take the time to answer some fundamental questions than talking out together their answers and more makes them think about what is important to them in their business. What makes them stand out. It makes me think of about what other clients have said to me that could relate to this particular client‚ as well as my on journey. The back and forth‚ did you think of this? what does your favorite client say about your service? This is what gets my clients to thinking and realizing what makes them unique and what their potential clients are looking for. Taking the time to create a new website without knowing who the site should target and what the message should be to get those targeted people to take the next step is pretty much a waste of time and money. You many end up with a great looking site and it May be full of “bells & whistles‚” but it isn’t going to do much more than look good.
Back to Karen‚ it was a great experience for me‚ and I believe that Karen would agree. She gave me this testimonial:
Susan Best Jones is an incredibly talented‚ patient and knowledgable designer. She built me a website from the ground up‚ often “reading my mind” so that there were few changes to make throughout the process. Not so with other designers I have worked with. Why? Because Susan takes the time pre-production to find out what you are trying to achieve‚ what your aesthetics are…
Go check out her site and learn more about Karen and her Fabulous Fishes.
How’s your website? Does it make you stand out from your competition? Does it make people say “I WANT TO WORK WITH YOU?”