This entrepreneur stuff is hard work and those of us who are smart know that we need help to succeed.
You’ve probably been learning over the internet‚ taking classes‚ going to events and workshops and some even working with coaches to help you grow your business. I know for me I’ve been doing all of this and more.
All the work you are doing to grow your business and get ahead of your competition needs to show up on your website. Your site is the hub of your marketing when you meet someone and tell them what you do they then look to your site for more information. When they hear about you through word of mouth or referral‚ they go to your website to see if you would be a good fit for them. This happens over and over visitor going to your website to see if they want to work with you.
It is important to put in the work to create the right content for your site. The content that makes a visitor to your site‚ stay and read what you’ve written and then take action to contact you. This is called conversion and without it‚ nothing happens. It is not easy to do this on your own‚ as a web designer‚ I have worked with many people who had no idea what their website should say or for that matter‚ what the purpose of the site is. I’ve been amazed at how often people have just handed me old marketing materials and wanted me to create a site out of it. Many just wanted the online presence with contact information. What a waste. It was so frustrating working like this‚ mostly I just strived to make the site look good‚ be easy to navigate and function well. Again what a waste.
I don’t do things that way anymore. I work with my clients now to find out what is that information about them and their business that tells visitors to the site that they can solve their problem. That offers a look into who they are‚ how they got there and why would you be comfortable with them. Seems like pretty basic information but not always easy to come up with. This is where HELP comes in‚ you’ve gone to sources to learn how to do this and that in your business and I’m sure that you’ve found good and bad along the way. The same applies to web design. There is a conception that anyone can create a website‚ here again‚ anyone May be able to create the site but will you get a site that sells you and your business?
When looking for a web designer you need to look for designers who are more than great designers or developers. You need to seek out and find web designer who understands that what your site says‚ who it is saying it to and how well it portrays you and your business is key to getting a site that you’ll be happy with and a site that will convert visitors to clients.
Look for a designer who asks good questions about your business‚ like‚ who you work with‚ what clients appreciate you and your services the most. Recently a client called me her‚ “web therapist”. She had been bogged down in the what to say‚ how to express what she did and what makes her different. We worked together‚ talking and going back and forth with good questions to get to a breakthrough an “ah ha moment”. Yes‚ it takes more time to create a site when you put this work into it but it’s worth it. You’ve created a site that tells the people who come looking for the answer to their problem that you can solve that problem for them and why they should hire you.
We can’t do it alone. You’ve seen all the quotes on this and it’s true. I’ve heard from my clients‚ “I never would have figured this out without you”. So look for that web designer who is willing to invest the time and effort to create a relationship‚ to learn about you and your business. Then be prepared to do the work that is needed on your part to achieve results.
That said‚ you can get by on just great content but great content with great design and functionality makes a site! Don’t settle for less‚ you work hard on your business make sure that your website is working just as hard if not harder to make your business a success!
Do you agree with what I am saying here‚ please let me know? Let’s start a conversation!
Are you looking at your website and not seeing the kind of content and design that makes a visitor stop and say “I want to work with this person”? I can help‚ I work with my clients to discover what it is about their business that makes them unique‚ what makes them standout in their felid‚ why they should hire your business over the competition. I take that information and use it to create websites that makes a great first impression to get the visitor to stay on your site long enough to read all your important information and offers.