A website is a service not a product!
It has come to my attention that the services I provide on any job are not done by all and that I need to spell it out. So that is what I am going to do right here…
I was once told by my long time printing rep Sue Kelly‚ of Best Press‚ (no relation‚ I had the name first‚ from birth actually) that “I was very professional”. My first thought was of course! What else would I be? I charge money for my professional services and the people paying me expect professional service & results. I know that is not always the case out there but for me it is the only way I work.
I do what say I will do. I don’t just yes clients and do what’s easiest for me. If I say I am going to do something and it can be done‚ I do it. I do more than you expect. I don’t just take your information and images and stick them on your site adding a minimum of effort on my part. I work at not only making it look great‚ I make your message clear and attention getting‚ because that’s what your paying me for. In today’s high-tech world anyone can put together a website and they do‚ The point really is‚ does that site get the results that are needed?
Your images. I always try to make your images look the best they can. I enhance the colors‚ sharpen and crop the image to get an image that make the biggest impression. When I need to find stock images for you I put some time and effort into finding the best images to represent you and your product/service. Example…a website for a lawyer should not have images for a massage therapist‚ unless of course that lawyer can write up your legal papers while doing a hot stone massage for you!
I always work with your Brand. I work with the Brand you have established and is working for you‚ to create a website that tells viewers it’s you. When viewers recognized a company that they already know and trust you keep them on your site longer. The longer they are on your site‚ the more they read the message and see the benefits you are offering. The internet is very crowded‚ everyone has (or should have) a website and you have to do all that you can‚ to get them to and to stay on your site. Strong company branding is essential. That said‚ I can also help you with your branding‚ I have years of experience doing that.
I am a designer. Meaning that when I create a website I put the principles of design to work to create a site that WOW’s and is set up to read well‚ meaning the information that is important is in the right place to get read. Themes are a great starting point but every business is different and it requires some one who understand design and layout to make it work!
I love colors and fonts. I understand how to use both to get the most out of them. A message you can’t read because the color doesn’t show up is a waste. What if that was the most important message of you business and the color and the font used to get it across are so wrong that no one reads it? What colors you use‚ what font’s‚ what size those fonts are‚ what size the heading‚ subhead‚ text‚ call outs‚ captions…everything matter! I understand what matters and take the time and effort to get it right.
I DO NOT DISAPPEAR IN THE MIDDLE OF A JOB! For that matter I do not disappear after the job is done and you need to make changes or need a little advice or a bit of how do I do this myself. Service that is what I provide. I take service it seriously and stick around.
That’s all I can think of for now‚ but I think it is a good list. As I do my work and think about what I am doing I’m going to add to the list.