Today I read a post from Manta‚ who offers help to small businesses. I read a lot of their posts and often they have very useful information which I post to my facebook page to share. But today’s post left me saying “that is not enough!”. In the post What Information Should Be On My Website? they say that most people do not know what should go on a website. I know that to be true from years of working with clients who had no idea where to start and what to put on the site. It’s frustrating for both the client and the web designer‚ the client wants a great site that attracts visitors that turn into clients‚ the web designer wants the same thing.
The post said what your small business’ web pages should include:
- phone number with a click-to-call option
- description of your business‚ products or services
- Links to social media
- navigation menu
- home page‚ an about page‚ contact page with hours‚ a map‚ address‚ contact form‚ phone number
Yes all of the above is a must but if you want to play bigger‚ reach more people and compete with the big guys you need more!
To have a website that attracts your ideal client and converts repeatedly you absolutely need to include this on your site:
- Who you are and why you do the work you do‚ your site should reflect the essence of you. People buy based on a feeling of understanding and trust. Put yourself into the site‚ tell them who you are‚ why you do the work you do. If you are in your business because you believe what you have to offer can help others‚ tell them that. If you don’t tell them how will they know. They come to your site looking for this information. If your site is a list of your services with nothing about the reason why you provide them then all you are is a list of services. That list only makes you just another within your field who offer the same services.
- How you do your work differently. Instead of a list of services show how you do those services‚ talk about the results of working with you not just the benefits. Make it personal. Let your ideal clients brag about what you have done for them in testimonials instead of giving a list of benefits.
- Make sure each page includes all relevant information that someone needs to make a decision. There is a lot of wasted space on web pages‚ some sites repeat the same info on each page but you know your business you know what relates to each page. It’s all about getting them to choose you and convert into being your client to do that they need all the information you can give them.
- Fill your contact form with the questions that help you see what they are looking for from you and if they would be a good client for you. If you let the form get these answers you are much more likely to close the sale when you get on the call.
When you put the right information onto your site you attract the right clients into your business. You attract the clients who need you but also the clients that will work with you to get the best outcome. The clients that appreciate what you can do for them‚ come back for more and refer you to other clients that you can do the same for. Wouldn’t a roster of clients you love be wonderful? And wouldn’t it be amazing to be making money working with clients you love. I call that a WOW WOW.